"Wow, you told a great story about Americana (cultural symbols). I particularly loved the last few pages that are a road map for a lifetime of joy. It's a great story and deserves to be read by the masses. I don't know what to say about all of the respect you gave me—other than I’m truly humbled and honored. Please know it's a really well written and informative/fun read. Heartfelt story. Love you, Coach." Pat Kilkenny CEO of Seaview Insurance Company and former Athletic Director, University of Oregon

"John Neal played a significant role in the success of the Oregon football program during my time in Eugene. His football knowledge, IQ, ideas, and suggestions—all went along with opponent, breakdowns, and self-scouting—were tremendously impactful winning two Pac 12 championships and a Rose Bowl. His experience as a coach and insight and ties to Oregon football in its history really helped us reestablish the core values of the program and reconnect us with those that came before us. His tireless work will always be appreciated, and I am extremely grateful for him and his friendship." Mario Cristobal Head coach, University of Miami

"Coach John Neal led by example. He communicated authentically, honestly, and clearly. He cared deeply for his players and was fair, honest, and trustworthy. As one of his former players, I felt lucky to be in his care. His experiences in college football are vast and deeply rooted in success and achievement, and I am certain will resonate with anyone looking for life lessons taught through college football." Bronco Mendenhall Head coach, Utah State University

"I have read probably north of 100 books on coaches, teams, leadership, etc. This book that John has put together is a combination of all with an incredible insider view of the day-to-day building of a program. It's amazing how detailed, authentic, and how emotional it is. It makes you feel like you're part of the day-to-day operation. Rarely have I felt as energized as I did after reading each chapter of this book. I was at Oregon for seven of those (2000–2007) years as a basketball coach and had no idea of the depth of what they went through, and I worked out just about every day with John, whether it be in the weight room or going on a run. I was aware some of what he talks about in the book, but not the in-depth viewpoint and how authentic it was. The components of this book would be valuable for corporate leaders, players, coaches, and fans . . . a must read." Scott Duncan Former assistant basketball coach at the University of Oregon, UCLA, and the Phoenix Suns

"As a UO grad and lifelong football fan, John's book put me in the locker room as the program grew from mediocrity to greatness—a true insider's tale." Jack Sheehan Coauthor of three New York Times bestsellers (UO grad)

"In those pages you have given a great inside look about college football at the major college level. Football during the good times, glad times, bad times, and sad times. You gave a look at how a coach will pour all they have into his players." Mike Ayers Inducted into South Carolina Football HOF and Athletic HOF and the Southern Conference HOF while coaching at Wofford College and East Tennessee State